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KMID : 0926620190240010077
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Korean Journal of Hospital Management
2019 Volume.24 No. 1 p.77 ~ p.80
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Background of Revised Medical Law Article 57 (Revision of Medical Advertising Review System), - The Social Ethics and Public Value of Advertising
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Cho Eun-Hee
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Abstract
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The medical advertising review system which was revised and implemented on September 28, 2018, was revived. In this paper, we examine the implications of social ethics and public value of advertising under 4 perspectives of advertising, present the direction of future medical advertising, and suggest the meaning and expected effect of the preliminary medical advertising review system.
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KEYWORD
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edical advertising, advertising review system, advertising ethics
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